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This project pushed GRUB further and added another element of interactivity. I researched package design, specifically food packaging which addresses the origin of the food product. Most children have access to a smartphone these days and I wanted to create packaging which could be interacted with through this resource. When someone scans the packaging with the app, a short animation comes up telling them a fun fact about the food. The aim of this is to reconnect us with our food and the journey it’s made to get to our baskets.
Examples of packaging you scan with the app.
Animations which are revealed
when packaging is scanned.
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